Founder Lulu Cohen is a media, marketing and event visionary with expertise in overall strategy. In 2006, she launched her own company, Lulu Cohen Media. Steeped in cannabis/CBD advocacy, nonprofit and live/virtual events, Lulu partnered with Weedmaps and NORML in 2014. She recreated and produced Afroman’s Grammy-nominated song, “Because I Got High, Positive Remix.” The new video raised awareness for cannabis legalization. The video has accumulated over 10 million views on YouTube and garnered massive media attention. In 2015, she launched Rogue Arena, a cannabis/CBD focused marketing incubator. Lulu is also a published cannabis journalist/influencer and has written stories for Weedmaps, Benzinga, Marijuana Venture, Prohbtd and more. In October, 2021, she launched her own lifestyle website, Pot Paradise that reviews products to help consumers navigate the crowded cannabis/CBD landscape.
Co-Founder, Jamie Roberts is a problem solver by trade. With 20+ years in the music industry in various marketing roles, the majority of her experience is in music publicity. Having headed up publicity departments at Roadrunner Records, Better Noise Music and Universal Records in addition to her independent work, Roberts has worked with nearly every major band in the rock universe. Currently operating her boutique communications consultancy FOR THE WIN Media, she is working with a small number of creatives on all levels to make a big impact on their public images. Current clients include Perry Farrell / Jane’s Addiction, KK Downing / KK’s Priest, Butcher Babies, Attack! Attack! and Monarch.